Why Should You Advertise with Southwest Airlines?

southwest airlines advertisement

Are you looking for a way to bring more attention to your product or service? Why not consider Southwest in-flight advertising? At no other time will you have a more captive audience than 30,000 feet in the sky. Keep reading to learn more about this type of advertising and how it can make your profits soar.

Build Your Customer Base

When you’re trying to expand your customer reach, there’s no better way to do this than with in-flight advertising. It all starts with the in-flight WiFi Southwest planes offer their passengers. This service allows passengers to access television shows and movies brought to them directly from sponsors like you.
Did you know that Southwest flies to 98 destinations in the United States? The airline also flies to 7 different countries, with that number growing at a rapid pace. In 2015, 12 million people flew Southwest each month. Imagine that number. Imagine 12 million people being exposed to your advertising over and over again. If you’re interested in expanding your customer base, why not take your message to the friendly skies?

Better Demographic Reach

Are you looking to speak to the business traveler? What about families looking for new family-friendly outings? When you choose to advertise in-flight, Southwest puts you in front of your perfect customer. You’ll be able to target a message that speaks directly to the customer you want to reach. A highly-targeted audience means better conversion rates, and that leads to higher sales. You’ll be able to target your audience based on factors such as routes, destinations, and origins.

Platform Options

A major benefit of Southwest in-flight advertising is getting to pick your platform. You have the choice of print, digital, TV, and even adverts. Choose to place an ad in an in-flight magazine or even on a napkin that customers use. The choices are endless. Thanks to the free Southwest in-flight WiFi, you can even sneak in advertising as a sponsor. No matter what you choose, there’s sure to be a suitable platform for your business’s campaign and message.

southwest airlines advertisement strategies

Repetitive Messaging

One of the great things about air travel for advertisers is that you not only have a captive audience, but a bored audience that is stuck in the air for hours. Also, in the event of a snag that leaves the jet on the runway or being diverted to another airport, you have passengers’ attentions for even longer. With in-flight Southwest advertising, you have the ability to provide potential customers with repetitive messaging. The more people see your message, the more likely they are to remember and purchase your product or service.
Unlike social media advertising, your company’s message doesn’t get lost in the feed. It’s front and center on the television set in front of the passenger, or on their WiFi-enabled device.

Other Reasons to Consider In-Flight Advertising

The majority of air travelers earn more money, are more likely to have an advanced college degree, and hold an executive, managerial, or professional position. What does this mean for your business? It means you’re more likely to get your product or service in front of people who are able to buy what you’re offering.
Are you ready to learn more about the benefits of in-flight advertising? Contact Global Eagle Advertising today.

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