Marketing Trends for Your Fitness Business in 2020

2019 felt like it just sped by and now the new year is coming fast which means changes and new digital marketing trends are on the way! Let’s prepare for the new year by looking into the predictions for possible marketing trends that could come up for the year 2020.

Speech-based content

Yes, speech-based content isn’t new at all, but with voice assistants (Google Assistant, Alexa, and Siri) now available on most mobile devices, smart home device assistants (Alexa), wearable devices with voice search, there was a rise of voice searches of 30% for 2019 and a predicted rise of 50% of the searches are going to voice-based by 2020.

So how do you rank by voice search? According to Google, both Siri and Alexa are pulling from Google results. What you need to do now is to make sure your products and company are ranking in natural speech terms meaning how people usually ask questions, like how you would when you use voice search.

You can also check keyword tools like Answer The Public, SEMRush, Google Trends, Keyword Tools so you can see how people are framing their questions when they Google for an answer. Take note that you want to be closer on what and how a human asks a question instead of a group of key terms.

Prioritise Location Tagging

One way fitness centres can beat their competition in the next 20 years is to narrow their focus to a smaller community, John Aglialoro Chairman and CEO of Cybex International says. Fitness facilities will have to “take fitness closer to where the customer lives as opposed to waiting for them to come to the club,” says Aglialoro.

“I think society, in general, will be looking at location, location, location,” agrees Ken Reinig, president of Association Insurance Group. “As we get busier and busier, we’ll need a place to work out that’s close.”

Since location will become a more important factor for your business. Make sure to tag the location on any posts that you do on social media. That way, it will come up on searches on Google and other search engines when they search for

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